If you’re an owner of a startup company, you probably started your venture with a vision. Then, you likely found some key trusted employees, and are now trying to become an expert at multitasking. However, you need to be aware that many processes related to your daily operations are typical startup “blind spots” in company management. These overlooked areas include data security, employee management, and business modeling. If left unchecked, such blind spots can become security risks, profitability sinks, and serious productivity issues. Here are 5 critical areas you may be overlooking in your startup company.

Data security

The modern digital marketplace is rife with data hackers. You may feel safe because you’re a small business, but an easy target is more profitable to a thief than a bigger, more secure one.

In turn, hiring a cybersecurity professional will help you keep your systems updated. Moreover, you should train your employees on how to avoid malware, generate strong passwords, and keep your data safe.

Moreover, it is important to establish practices such as limiting data access from off-site, using the best password protection practices, and updating your employees on these procedures. Taking these steps can go a long way to protect their personal information.

Communicate priorities

It can be frustrating to manage a team of employees who aren’t as personally invested in your startup as you are. For you, this might be your life’s work; however, for them, it might simply be a paycheck.

This doesn’t mean that they don’t want your business to succeed. After all, success for you will mean success for them. It means that you may need to specifically communicate your priorities to them.

Therefore, it is important to get your employees on the same page in terms of company goals and how they relate to their own personal profit.  This way, they are much more likely to become your allies in making that company a success.

Your leadership

Being a leader in your company entails many responsibilities, but the example you set may represent your most significant asset to your company’s operations. Holding yourself accountable for your successes and failures will create a culture of accountability in your company.

This means that your coaching style is also important. Therefore, you want to be encouraging and help your employees solve problems, but you don’t want to solve their problems for them. Holding them accountable for their work means that you need to offer guidance, but you should let them solve things on their own.

If they feel responsible for what they do, they are more likely to encourage others to feel the same.


Often, startup company leaders make the mistake of hiring their initial employees and never looking for new ones. Finding new talent that you can add to your organization should be a continuing priority for you.

This isn’t limited to staff. Encourage your marketing team to constantly seek new leads and new markets that may increase profitability.

Willingness to change

A common element of all the areas that startup companies forget about is a willingness to change and grow company practices to suit the company’s changing needs.

Just like security systems that need constant updates and patches, your leadership style, employee roster, and toolset need to respond to your changing experience.

No matter what kind of business you operate, your methods must evolve with changing times, the experience you gain, and the needs of your staff. The most critical areas in a startup’s operation are those in which it has been allowed to stagnate. Therefore, you should stay abreast of new trends so that you, your leadership, and your systems don’t fall behind the times.